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Slide 7

Page history last edited by Paul Ward 15 years, 6 months ago

7. Hyperlinks subvert hierarchy.

            The way I understand this thesis is that when markets or employees use internet and click around the net, they gain knowledge and information that they somehow become a threat or risk to the marketers or those people who handles the employees respectively. The markets or employees might generate the courage to stand up to the marketers or their superiors. A knowledgeable market or employee poses a great threat to marketers or superiors because they gain the guts to tell them what they know and sometimes the truth hurts for the marketers or superiors.

            If ever a knowledgeable employee knows something about the company which should be kept privately, that employee becomes a liability or threat for the superiors because that particular employee might reveal the secret and scatter the information to other people that in time might cause the company its reputation or even its life. That is why there are a lot of superiors who keeps their employees in the dark so no risk might come up.

            The same thing happens to some marketers who do not accept internet truly. They don’t want their markets to be knowledgeable because they would want to control them and do whatever they persist to do without any hindrances. Dire marketers want to manage their markets for them to take advantage and gain more profits compared to others which is in fact awful. Selfishness has flown into their blood and in to their senses to even think about doing such things.

            That is why many fine marketers and superiors nowadays would like their markets or employees to access the net or web for additional knowledge. Knowledgeable markets or employees are an advantage that others don’t see. For example, an intelligent and knowledgeable employee can provide additional ideas and suggestions for the company which may affect the company in a good way. While knowledgeable markets can know what’s happening in the world of marketing which will build up equality between the marketers and markets. With equality, trust and respect can go a long way for the marketers and markets that are communicating with each other.

 

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