Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers by Bradley L. Jones, Chapter 5

Library Reference: none

Amazon Link: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ref=sr_1_5?ie=UTF8&s=books&qid=1224483069&sr=1-5

Quote: “One person can now communicate with a mass audience, most of whom they’ll never encounter.”

Learning Expectations:

I expect to learn how Dorion Carroll used the Web 2.0 for the benefit of Technorati and how he used it to change the way it works. The Web 2.0 is the cause on how and why Dorion Carroll changed the way Technorati functions. I also expect to earn how the Web 2.0 became the cause of Technorati’s success in the internet world.

Review:

The chapter 5 of the E-book Web 2.0 talks about Dorion Carroll who works as the Vice President of Engineering in Technorati. He has a lot of experience regarding the technologies making him an expert in the field. He has gained his experience from Postini, Excite@Home, Electronic Arts, and Oracle. He specializes in search, email processing, e-Commerce, CRM, ad-targeting, and number of numerous web and enterprise technologies. His broad range of experience gives him the potential to be one of those people who makes a difference in the world. True enough, he has become one of those and changed a part of the world through the web. Blogging also plays a big role on the way he changed Technorati.

Technorati establishes its conducts through the way it handles the customers. They put it first that having an interaction to the customers or to the people give them not just an advantage but also some information. This information could be used to know what the people truly wants and needs. Through Technorati, the Web 2.0 gave people the chance and opportunity to communicate and create connections with other people through the internet. People from long distances can now have a way or channel to communicate with someone who lives far away from them. They would have the chance to talk as if they are conversing personally. Distance is no longer a factor in communication because of the ingenuity of the web. This also opened up a lot of things for people to think of.

One of the things that people formulated is the so-called blogging. Blogging gives people a way to communicate even though they are not talking directly at each other. They could write some ideas or information that they are interested in and post it in the web as a blog. Blogging opens up communication from one person to another and so on. It just grows and grows as more people are interacting in the blog. Blogging also has changed a lot ever since. Pictures and videos can be posted and let the other people see what the blogger has experienced. An unforgettable experience for a blogger can be shared with just one click away from others. The convenience and ease for people to share information and experiences to others gave the blog a long time to exist.

Blogging is not just for people who want to share information; it is also for those who want to gain some. People who want to know more and gain more knowledge can access the internet or the web to look and read some blogs and reply to it if they want. Replying also opens up the conversation for others to join. They can share their own insights and ideas of what they think about the blog. Either its positive or negative, a reply is still a conversation and that is what keeps people keep coming back for more. The interaction and communication with others gave the Web 2.0 a place in the internet world and for the people to use for their convenience.

Whenever people communicate in the internet from e-mails to blogs they all still needs to be open and transparent to others. They should not tell lies or wrong things to others because it breaks the purity of the conversation. People should be free on what they do in the internet but it also has its limitations and limits. Lying is one of the cardinal sins in the internet which is strongly looked upon by the people who use the internet. Being transparent to others also gives them the idea of being transparent to others. The truth that people talks about in the internet spreads all over the world and thus extending the life of the conversation.

Lessons Learned:

I have learned how Dorion Carroll used the blogging in the Technorati to their advantage and how he used the Web 2.0. He implemented that the Web 2.0 is about being authentic, accountable, interactive, and idea of the people-powered or social web. I have also learned that blogging is a way to communicate with other people which lets them give their own insights and reactions to the things that is posted in the blog.