Paul Maverick B. Ward

Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers by Bradley L. Jones, Chapter 3

Library Reference: none

Amazon Link:http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ref=sr_1_5?ie=UTF8&s=books&qid=1224483069&sr=1-5

Quote: “It is really about end users.”

Learning Expectations:

            I expect to learn how Web 2.0 affects the Bloglines overall in its functions and processes. The way Web 2.0 lets people communicate in a whole new level gives it the advantage for use in a business. I also expect to learn how Eric Engleman properly handles and manages Bloglines on a daily basis.

Review:

            On the Chapter 3 of Web 2.0 E-Book, it is about Eric Engleman and Bloglines. He is the General Manager of Bloglines and he handles the team at Ask.com. He had previously worked for some major and minor companies such as Yahoo!, Earthlink, Excite, CNN, and the like. Through all of these companies, he had a wide range of experiences regarding the web and how to properly manage it.

The Bloglines is one of the innovators of the Web 2.0 because it was used to collect the blogs of other people and connect it to a page where all of the blogs can be read easily. The convenience that Bloglines offer to the internet users and bloggers gave it a room to grow and be successful like what it is nowadays. The inventor of Bloglines is Mark Fletcher. He simply made it just for his own sake because he was having a hard time reading blogs from different pages all around the internet world. That is why; he developed an application on which all blogs would be diverted to a page where he can read the blogs without going to other websites. With the convenience of one person, this innovation and imagination has brought a lot to the world that we live in nowadays. One simple thought can change a complex world is just something very impressive to know. Inventors and innovators are really heroes who put importance to something and make it useful and effective for the whole world.

I found it interesting when the Cluetrain Manifesto was mentioned on one of the lines in the E-Book. I find it interesting because I myself has read it partially and known some things about it. When a person knows something that he can relate with to some other person, it would be interesting for that person to talk and learn some stuff to the other one. The similarity gives people the chance to converse and communicate with others. The online conversations that are mentioned on the Cluetrain Manifesto are pertaining to the companies who are in need to participate in the online conversations and communication.

It also tells the readers about how end users should be given importance to. It just shows that the transaction and business world started and will definitely end with the end users or customers. Customers and users are the main core of a business. Just think of a business where there are no customers at all. It would be nonsense because first and foremost, businesses are made for customers. Improvements and development are made for the happiness and convenience of the end-users and customers. Web developers are using AJAX, PHP, CSS, Java Scripts, and other languages for the additional excitement and convenience of the customers or end-users. The ingenuity and creativity of people will certainly give an impact on the performance of websites. With these enhancements, people who do business increase their advertising processes and make their products and services much convenient and exciting for the customers.

Overall, Eric Engleman just wants to convey to other people that they should give a lot of importance and care for their customers and end-users. Everything is made for them and are developed, enhanced, and improved just for their sake. As they all say, customers are always right. People can give additional improvements for a product or service through flashy visuals and catchy tunes. People should also know that the human imagination is limitless and infinite to think of something that would be the next trend. It is just the question of when will it happen not what. Full support and service should also be given to customers and end-users for great back-up and additional trust from the customers.

Lessons Learned:

            I have learned how Web 2.0 affects the functions and processes of the Bloglines. Eric Engleman uses the Web 2.0 to his advantage and uses it to give what the customers truly want and need. I have also learned that the end-users and customers are the most important thing in the world of business and marketing.