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Web 2 Heroes: Interviews with 20 Web 2 Influencers by Bradley L Jones(Book Review) - Chapter 2

Page history last edited by Paul Ward 15 years, 5 months ago

Paul Maverick B. Ward

Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers by Bradley L. Jones, Chapter 2

Library Reference: none

Amazon Link:http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ref=sr_1_5?ie=UTF8&s=books&qid=1224483069&sr=1-5

Quote: “The Internet was going to have a greater impact, perhaps, than the computer and it was going to be all-encompassing.”

Learning Expectations:

            I expect to learn how Web 2.0 affected the so called internet.com and Jupitermedia with the leadership of Alan Meckler. The processes it went through to make the changes and innovations for the marketing business and retailing world has been a hit for a lot of people. I also expect to learn how Jupetermedia and internet.com co-existed with each other and has been a hit ever since.

Review:

            The 2nd Chapter of the Web 2.0 E-Book discusses about Alan Meckler who works for internet.com and Jupitermedia as the CEO in charge. He has been in the publishing business ever since 1969 and he had become one of the trademark and pioneer of the industry. He had a PhD in American History about micropublishing making him a legend in the world of publishing. He had been involved in every phase of publishingfrom printing letters, journals, magazines, monographs, reference books, novels, fiction, non-fiction, and all forms of business-to-business publishing and technology publishing.

 

With the experience that he had, he thought of something that not every normal people thinks about and that is the internet at the beginning of its phase, would become a hit in the future. That is why he capitalized in it and put everything he got for the development of internet which in time has paid off. He also considerate that what was needed at the beginning of the internet was a web site that would be specific on covering the vertical markets very well.

 

He discussed about the Web 2.0 and how it affected the way people communicate and do transaction on a daily basis. The Web 2.0 is an inexpensive way for a lot of people to gain information across the globe. It uses the internet to freely spread and scatter very helpful information to many people with just one click away. It gave people the chance to converse and communicate with others in just a short notice about something that interests them.

 

People from businesses could send data and file to other employees in a gateway that can be made publicly or privately. Private and personal files can be sent without the worries of other people knowing about it. This flexibility of sending data and files is a great advantage that the Web 2.0 has used to be effective and popular to users all over the world. The entertainment that it gives to the consumers and to the business world has also contributed to its inclination in the world. Giving people a leisurely time when doing transactions and businesses is a great way to increase its popularity.

 

During the days of the late 1990s and 2000, a lot of people took the Web 2.0 as a joke and didn’t take it very seriously. They disregarded it and treated it as trash or waste and didn’t make something out of it at all. Fortunately, a couple of people took it as an opportunity and also a challenge to make something out of the so called garbage.

 

With the use of technology, software, and speed, they had done the impossible. They had turned the laughing stock into something that is in demand and which everybody wants to use on a daily basis. The advancements in technology helped developed the evolution of software used all over the place and through this upgraded software; the performances of the technology increased the speed of its performance. Everything worked with each other and made something new and changed the world a lot.

 

What Alan Meckler wants to impart to the people is that what we have presently is something that would definitely change in the future. Nothing would be on stable and no change in the internet world would just be impossible. Every ideas and inventions of the human mind can think of will definitely change the internet world. As of now, people are having the dream and insight of having to talk to a computer to make a transaction and do business. The computer would do everything what it hears that the human being orders. The mobile phone would also be a hit and would change the world in a big way in the near future. Innovations would do wonders for the mobile world and would further increase the convenience and ease that Web 2.0 offers to the world.

 

 

Lessons Learned:

 

            I have learned how Alan Meckler used the Web 2.0 for the greatness of internet.com and Jupitermedia. It has changed how people live in the internet world and made their lives easier and much convenient. I have also learned how Web 2.0 gave people the chance to get inexpensive and sometimes free information in the web.

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