Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers by Bradley L. Jones, Chapter 16

Library Reference: none

Amazon Link: http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ref=sr_1_5?ie=UTF8&s=books&qid=1224483069&sr=1-5

Quote: “We’ve seen a lot more benefit to consumers in this phase, and a lot more lagging response behind passing these benefits on to enterprises.”

Learning Expectations:

I expect to learn how Rodrigo Madanes and Skype made use of the Web 2.0 to their benefit and advantage in the world of retailing and business. I also expect to learn how the Web 2.0 affected the performance of Skype for people to use it as an everyday device or tool to communicate with others.

Review:

On the 16^th Chapter of the Web 2.0 E-Book, it expounds about the interview to Rodrigo Madanes, the leader of the product strategy department of Skype. He had been in the industry for 15 years, making him one of the pioneers and masters in the web. He had a PhD in the flavor of human interaction, this has given him the advantage and edge about how people use computers and how to make it friendlier to use. He is great in product design and strategy that is why he helped the Skype rose to the top.

Skype is a company that offers people free communication for people to use. They give out free download of their application to users for the users to gain access to this wonderful product and service. The download would also let the users use the Skype anytime and anywhere they are. They can be at home, in the office, or even at café using their laptop. The communication is a breeze because it uses internet connection to access other people anywhere in the world. One of the popular asset of this application is that it can be used to call cellular phones and telephones. It is a great convenience to have for people who are busy in their works. The versatility it gives to people is something that is priceless for the users to gain access to and to have. It lets them call their friends, family, or loved ones in their cellular phones whenever wanted. They can also call people at home in their telephones whenever they need or want to. It is just a matter of logging in their computer and accessing the internet to use the Skype application. People who downloaded the Skype application can also call each other through the internet just like an instant messenger. They can communicate easily just by logging in and then talk. They would be able to share the things they feel, the ideas they have in their minds and a lot more by using the Skype. Skype also offers video calls, an easy way to finding people who are also using Skype, and all the call quality are great. People who are on business can also use this application. They can use it to have a meeting about their business and works even if they are in long distances with each other. Distance and location wouldn’t be a trouble anymore for them to have a great communication. The ease and convenience it offers to professionals alike is an effective way to gain profits.

One of the most basic reasons why Skype is so popular for people in the world is that everyone wants and needs to communicate. People are human beings that are socially active towards each other. It is built in to their systems that talking and communicating is an important thing to have. Everywhere people go, there would be no instance that they would not talk or communicate. They need it to satisfy their need and want to socially interact with other human beings such as their friends, family members, loved ones, and even strangers. The love to speak for people is one of the most important reasons for the success of Skype. Without communication, people would have bad breathe and the world would be silent as an empty room. The other reason for the popularity and success of Skype is that it is free. What would be much better than anything such as a free product or service for people to have? Nothing! Free is as good as it get. People wouldn’t worry about bills to pay or monthly payments to burden their credit card and above all else they have unlimited access to this great application.

The versatility of the Skype helped it rose to the top as one of the most convenient tool for people to communicate worldwide. They can communicate from pc to cellular phone, pc to telephone, pc to pc, and the like. Its flexibility is tremendous in giving out convenience to people all over the world. Professionals and even non-professionals can use this application to communicate with other people. It is also free for people to use but offers payment for added service and support. This is truly something that people would quickly absorb because communication is something that is irreplaceable.

Lessons Learned:

I have learned how Rodrigo Madanes and the Skype used the Web 2.0 to connect people online and gave them the ability to communicate with each other with ease. I have also learned that the Web 2.0 affected the Skype in a huge way.