Paul Maverick B. Ward

Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers by Bradley L. Jones, Chapter 1

Library Reference: none

Amazon Link:http://www.amazon.com/Web-2-0-Heroes-Interviews-Influencers/dp/0470241993/ref=sr_1_5?ie=UTF8&s=books&qid=1224483069&sr=1-5

Quote: “The bigger the target, the more attention you get from the bad guys.”

Learning Expectations:

            I expect to learn how web 2.0 would be a factor on changing the way people live all over the whole world. The way it is being handled and used is something i want to get to know of. I also expect to learn how Max Mancini of eBay manipulated the web 2.0 to their advantage and be successful with the use of it.

Review:

            The Chapter 1 of the Web 2.0 E-book talks about Max Mancini. He is the senior directory of disruptive innovation at eBay. He also runs the Platform and Disruptive Innovation Team of eBay. He explained the two parts of the team which is the Platform Innovation side and the Disruptive Innovation side. The Platform Innovation side lets them ensure that eBay is an E-commerce operating system that can be accessed by third-party developers to create applications and other innovations that accelerate commerce around eBay. While the Disruptive Innovation side lets them study trends and provides infrastructure and resources that encourage developers, internally and also externally to think and create within the boundaries of their known silos. These parts gives the end-users a rich interactive experience that will give them enjoyment and convenience when using the web. The social commerce that happens with these parts also contributes to the overall experience of the users or customers.

            It is discussed that in Web 2.0, a lot of changes and developments have happened and one of this which greatly affected the world is the one they called monetization. Monetization lets people do transactions on the web which has never been even possible at some point of time. This lets people exchange products for money which gives a lot of people a way to get an income. They can sell or purchase products and services on the web with just one click making it convenient and quick at the same time. One of the parts of this success is because people are on the trend of giving out information to others and then from there, they can do business. Whenever people give out their personal information to others, it just shows how people trust each other first before doing transactions. This trust comes from the connectivity of these people with each other. It was made possible because of the innovativeness of the web that was released all over the world. It gave people a bridge or channel for them to communicate and converse with other people scattered across the globe. Distance isn’t a factor anymore in communication because the internet is connected worldwide.

            The so called Web 2.0 is something that people use to make life easier in the web or in the internet world. It gave people the ability to distribute information around the world in just a short notice. This circulation of information that revolves in the web gives a lot of organization and companies the advantage and the ease in handling the things that they need to handle in the marketing world. Another thing that the Web 2.0 gave to the business people around the world is the capability to work online and offline. As we all know, the web works its magic online. What other do not know is that the web can also do some damage in the offline world. There are some offline activities that the web possesses which is truly a great asset for people. These offline activities can be done through mobile phones and other gadgets that people can use without the use of online. Offline activities are a great advantage because without internet, people can still do business and transactions wherever they are. Time and location wouldn’t be a factor to this people because through mobile gadgets they can do their personal businesses with ease and convenience.

            Overall, the Web 2.0 gave eBay a lot of things that helped them to reach the top and stay there for a long time. One of these is the rich interactive experiences that they provide to the internet users. The Web 2.0 enables people to create new things. The atomization of the web provided also the convenience for the internet users. Monetization also played a big role for the evolution of the web. It made a lot of things capable for transactions which in return connected even more people. Big companies who love control and needs predictability also benefit from the Web 2.0.

Lessons Learned:

            I have learned how the Web 2.0 changed the lives of people who are doing business all over the world. It has made things which are impossible to possible because of its ingenuity. I have also learned that eBay uses a lot of things to work as a whole system. They are using monetization, transactions, and the like to be on the top of the retail and marketing world.