The Cluetrain Manifesto: The end of business as Usual, Chapter 6

Library Reference: none

Amazon Link: http://www.amazon.com/Cluetrain-Manifesto-End-Business-Usual/dp/0738204315

Learning Expectations:

            Based on Chapter 6, I expect to learn how the internet or web changed the way people live and how they communicate with each other across the world. I also expect to learn how mistakes can change the way people think and make solutions that will solve their problems and change the world.

Review:

            Mass production has changed how people traded their items and goods nowadays. They are now producing much more things and products in a single day that people on the past could only produce for an entire week. The production of items and goods on a large scale has changed the face of marketing for the past years.

Not only they can produce lots of products they can also gain a lot of money in just a few periods of time. It is like selling items on steroids because items and products that people can make in a week could be now made in just a single day. The profits go the same way because the earnings of people for a week could also be earned for just a single day or even higher. That is why a lot of people have been seduced in entering companies which performs mass production.

            The person who supervises the mass production companies has made their own rules on how to keep and preserve the effectiveness of their marketing ways. They build a huge establishment making it their make shift fortress or castle where they literally own the place and rule over it. They are the kings and queens of their kingdom and they do everything that they want as long as money keeps on piling up.

The way they handle and supervise the persons that work for them is kind of strict. Professionalism should always be present for the employees and company rules and regulations should always be followed because any disobedience from these rules and regulations could make or break the future of the employees. These restrictions in a way made the employees some kind of robots or machines that should always follow what the higher in rank wants and implies. Their freedom within the walls of the make shift fortress or castle has been taken away just like old rulers handle their slaves. So, in a way, these employees are like slaves working in a company or a castle for the rulers’ happiness and comfort.

            That is why a lot of people or employees had gone out to find a way to release some displeasure or temper. They had found the key to their relief and it is called the internet. The internet gave the employees a way to be themselves and be free again doing everything they want with nobody telling them that it is wrong. This freedom is one of the biggest factors that people on enclosed establishments they call company takes pleasure from. The idea of being free has made other employees come out of their shells and has gone to the internet world and be themselves to communicate to others who are having the same fate as they are. Communicating with the same people having the same fate as them gives them the courage to do something that their supervisors don’t want them to do.

            On the other hand, if there would be no mass production, there would also be no internet or mass media because from the mass production of products came the mass marketing and from mass marketing came the mass media.  Mass media gave people a way to communicate and revolutionize marketing on a whole new level. People all over the globe are communicating and conversing with each other with just one click. New ideas are made from comments, suggestions, support, and the like from people helping out each other just for the heck of it without any exchange for. These are people being people, human beings helping out fellow human beings. The internet has made a connection far difficult to be broken for a long long time to come.

Lessons Learned:

            I have learned how internet created mass media and how it revolutionized how people communicate all over the world. Communication far impossible in the past has been an everyday lifestyle for others.

            I have also learned how mass production created mass marketing and how mass marketing created mass media.