The Cluetrain Manifesto: The end of business as Usual, Chapter 2

Library Reference: none

Amazon Link: http://www.amazon.com/Cluetrain-Manifesto-End-Business-Usual/dp/0738204315 

Learning Expectations:

            Based on Chapter 2, I expect to learn how to communicate to other people to learn and find out more about them. I also expect to learn how to use my own voice to show how I feel about something and how to react to it in the web. 

Review: 

            Every person in the world has his/her own unique voice. It distinguishes us from the others and it tells us who’s who. Telling people apart is necessary for people to avoid confusion and misunderstanding with each other. Our own exclusive voice, expresses our emotions and feelings by its tone or volume. It is determined that if a person articulated a loud voice, that person is assumed to be angry. While a soft or low voice is heard, it is specified that that person is shy or calm. The human voice is very unique because it is one of the greatest instruments for conversation or communication to each other.

            Having a conversation with the use of our voice with other people gives us the chance to get to know them very well. With the use of communication, we can gain a lot of friends and if lucky someone special. As sang by Gerard Kenny, “We're getting to know each other, A little too well, We're starting to show our feelings, And people can tell, Every time that your eyes meet mine, I light up like a neon sign, Yes, we're getting to know each other, A little too well. “. Gerard Kenny’s song was about a man who is telling his feelings to the girl he loves. It was possible because of the human voice and conversation. 

            However, management in a business has confined the voices within their employees. They manage their people because they want to have order within their company. They restrict them from telling what they feel to avoid difficulties and maybe some future problems. For them, an unmanaged company isn’t a true company.

            As stated in the book, “The Web is adopted faster than any technology since fire.” It just shows how people use the web for a way to be themselves and to communicate with each other after a hard day’s work. The web can give people a lot, from almost unlimited access to information, a door way to enter a community, connection to other people, and the capability to transmit ideas and data to any part of the world with just one click. The convenience and ease that the web gives to people is one of the greatest reasons why people accepted the web in just a short period of time compared to other technologies out in the world. The web revolutionized how people converse with each other and how it changed their lives in a great way. The web also gave people a way for them to be themselves and show others who they really are behind the scenes. They can be jolly and annoying to other people and nobody will care about it but themselves. People can present themselves what they want people to think about them without any hesitations. It is free and public place where there are almost no rules to hinder them from showing their real feelings and emotions. Restrictions are limited and people do whatever they want to do. That is why people accepted the web so much easily and quickly. People feel like they are birds in the sky, flying around the clouds with so less to think of. Problems and difficulties in life are set aside are achieved when people are in the web. A place where you can be who you really are with such less care about what others think is what some people gets from the web.

            People would like to hear their own voices again which has been confined in their jobs in companies. They get this relief in the web where they can forget about the toils in their jobs like the pesky managers who just order around and care less about their feelings and emotions, thinking that they are only simple labor workers, and the ample amount of work given to them as if they are robots or machines designed to do a task in a jiffy.

            That is what the web is for. A way through which people can be who they are and release the strenuous labor they have in strictly managed companies. It is a relief to the people to hear their own voices again without any constraints. People don’t like anything else to hear but their own voices because nothing is more intimately a part of who they are than their own voices.

Lessons Learned: 

            I have learned that our voice is unique in such a way that it shows who we are and what we truly are. Our voice shouldn’t be confined because if restrained, it will find a way to release itself, to break free.

            I also learned that a great way to hear our own voice is through web. The web has so much to offer for us to communicate with each other. We can converse with each other with our true selves and think less of the rules that constraints us. It is a way to relief the pain and suffering from the plentiful work we have in a daily basis.