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Slide 82

Page history last edited by Paul Ward 15 years, 4 months ago

 

82. Your product broke. Why? We'd like to ask the guy who made it. Your corporate strategy makes no sense. We'd like to have a chat with your CEO. What do you mean she's not in?

 

 

            The main purpose of the life of the customers is to purchase and use the products and services of the companies who made it. They are there to buy something that would make their lives easier than ever before. They want the convenience and ease to make their works and jobs much simpler and convenient. The convenience that the products and services provide and offers to the customers are the ones which keep them coming back for more. On the other hand, they just want some variety of the products and services. They might just want to have a new color or new design of the products rather than changing the whole thing. They also just might want to make something much functional rather than aesthetical. The mind of the customers is something that is vague and abstract. No one can expect and accurately predict the things that would be most likely the new trend to come out. Each and every one of the customers has his/her own specifications and preferences. This creates the variety of products that companies are making for them.

            Companies should not hide if the products and services that they have provided is a failure for some customers. They should face the fact and receive It as an improvement for the things they are producing. To avoid this from happening, they should produce products and services of quality rather than quantity. They should be transparent and open to their customers for queries and questions that are coming to them. They should not hide anything from their customers for them to gain loyalty and trust.

 

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