74. We are immune to advertising. Just forget it.

            The way for companies to entice and attract customers is through advertisements and ads. Advertisements and ads can be of different kinds of things. It can be a huge billboard, a television ad, a radio ad, brochures, and the like. The most common of these are tremendous billboards. It can be seen from any roadside available out there. Which is in fact a hazard for the drivers because whenever they take a while to look at the billboard, they are also taking a while taking their eyes off the road which leads to accidents. Billboards show the picture of the product and service and then contain a catchy slogan for easy remembering for the people who sees it. There are at times that there is also a popular figure with the product and service for further memorization. The television ad on the other hand is almost the same as the billboard ads. The one thing that they differ from each other is that they are recorded videos to promote the products and services for the viewers to see. They usually accompany this kinds of ads with catchy tunes and slogans for the community to easily remember the product and service.

            But what the companies are failing to notice is that customers nowadays are becoming less reliant to advertisements. Fewer people are being hypnotized by advertisements nowadays with the commonly used “Buy Now!”. People are now basing their preferences through the word of mouth. The effects of the power of the word are something that greatly affects the mindset of people in the community. If a bad omen is casted on a specific product or service, soon enough other people would also feel the same way about the product because the one who said the bad omen is their friend or someone they trust. The message then spreads throughout other people through gossips and such that it greatly affects the product and service overall.