73. You're invited, but it's our world. Take your shoes off at the door. If you want to barter with us, get down off that camel!

            In the world of retailing and marketing, the real boss are the customers. They are the ones who determine the future and current assessment of the companies and their products and services. They are the catalysts of whether this company would stay longer or would drop to the ground right away. They are the ones who should be courted by the companies and marketers to purchase and use their products and services. Without them, there would be no one to purchase their latest products and services. Imagine a world without customers; it would be a disaster for companies. There would be no one to buy the things they are making and their efforts will be useless and worthless.

An example for this statement is the once existed Aquafresh Toothpaste. There was a time that they are one of the popular toothpastes in the Philippines. Almost everyone knows this brand and everyone purchases it competitively with Hapee and even maybe Colgate. Unfortunately, if you would look in any kind of markets nowadays, it would be almost impossible to see any Aquafresh Toothpastes in the shelves. Well, I think that customers and the markets are not into the brand anymore that is why it is somehow phased out already.

The example I gave is something that is only on my thoughts. I wouldn’t bet anything for it. It is just my idea about different brands of toothpastes. Well basically, what I want to point out is that the customers are the ones who can point out the future of a company. If the company cannot cope up with the trends of the customers, they would end up dead in the ground.