The inflated self-important jargon you sling around—in the press, at your conferences—what's that got to do with us?

The relationship between the customers and companies are both vital to each other. It is vital to each other but weighs heavily on the side of the companies. It is more on the companies’ side because they are the ones who are requiring having the customers. They need the customers for them to keep on going and still do the things that they want in the world. The customers are their lifelines and are the fuel to their business. It is the same as a vehicle, without fuel to pump its engine, there would be no sense at all. It would be just standing still in the middle of the road. The same goes with companies, without customers to fuel their operations and processes, they would be also in a standing still. The customers will determine the future of the companies worldwide.

The customers on the other side, needs the companies to develop and produce goods/products and services to make their lives easier compared to the past. The companies are the ones who are making the products that will soon be purchased by the customers and will use it. They need to communicate with the companies for the companies to also know the wants and needs of the customers. They should give out information about the new trends that is raging In the world. They should impart some information because in the end, they will be also the ones who will receive the end products of the companies. That is why it is very important for both to have a strong relationship with each other for them to communicate with ease.