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Slide 66

Page history last edited by Paul Ward 15 years, 4 months ago

 

As markets, as workers, both of us are sick to death of getting our information by remote control. Why do we need faceless annual reports and third-hand market research studies to introduce us to each other?

 

 

The importance of customers to a company is really something that should not be disregarded easily. They are the people who would buy and purchase the products or services to the company and use it for themselves. They would be the ones who would suffer and put up with the burden if ever the products or services are terrible. They would be also the ones who would experience the bliss if the goods or service are wonderful. Let’s just put it simply that they are at the receiving end of the line and would be the determinants of the future of the company. That is how important they are to the companies. Imagine that, a group of people can take a company to the ground and let stay flat for a long time. They can also uplift the company so high enough that the company would be basking in the sun and be showering with profits.

Communication between the two is critical and beneficial for each other. On the company’s side of the table, they need to communicate with the customers because they would need information and knowledge about them. They would use this information and knowledge for them to improve or develop new products or services for the customers. Putting up new and improved products and services are something that customers likes to happen a lot. They like it when new things emerge from companies because they get something new and experience something innovative. While on the customers’ side of the table, they need to communicate with companies for the companies to gain information about the things that they would want to have. A clear communication between the two would be equal to happiness for the both groups of people.

 

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