42. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines.

The markets who communicate with each other gain a lot of information and knowledge from each other through talking and sharing. They are connecting with each other to share information about the retailing and business world. They would use this knowledge to their advantage when doing transactions in the business world. They are the ones who is very tolerable to fakes and phony things in doing transactions with each other. The knowledge that they possess is a great advantage that they should harness and use every time they need it.

Not only are the markets the users of communication but the employees as well inside the walls of the companies. They are communicating inside the company about things which is not work related. They are talking to take some time to relax and ease some temper due to their overloaded work. This conversation and communication that they use gives them the privilege to communicate with customers to know what they truly want and need.

Unfortunately, the superiors of a company are holding back their employees from giving out information to others. They do not want other people outside their company to gain information and knowledge about them in their own world protected by great walls. These things might be positive or negative but still they are keeping information within them and their company.

Overall, the networked markets are intelligent and informative enough to know what is right and wrong when they are doing transactions and exchanging stuffs and money for a product. They should be talked to by the companies for both of them to get what they want.