4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived.

The quote basically tells the readers that whatever the situation is and whatever may happen the human voice will always be an instrument for communication between people. People use their voice to communicate and converse with each other every day as long as they haven’t had a sore throat. They talk about things on a daily basis and don’t have a plan to stop.

There are different kinds of ways on how people send and distribute information across the world. It can be through sending a letter, texting, calling, e-mail, chat, and the like. But one of the most effective ways of communication is through talking personally because conversing personally with a client can give the marketers a chance to feel what the clients truly wants deep inside. Talking personally builds up trust to both people which in our case the marketer and the market. Through conversation markets can tell the marketers their own opinions and comments about the product. The comments and suggestions could then be used by the marketers to improve and develop their products or services to cope up with the changes of the customer demands which in return could greatly increase the marketer’s profits and sales.

Personal conversation is the most effective way for marketers to gain the trust and respect of the markets. Markets experience a different feeling if they can talk to the one they are buying something to. They can sense whether the one they are buying from is a hoax because personally they can see the expressions of the sellers which is very difficult to detect if conversed through phone or e-mail. Buyers could also see the appearance of the sellers gaining additional trust and respect.