39. The community of discourse is the market.

The companies should give importance to their customers because the main reason for them of having a business is to give and make the lives of the people much easier and convenient. They are producing, developing, improving, and enhancing a lot of products and services to satisfy the needs and wants of the people around them. The markets’ wants and needs which are unlimited are the ones who should be given focus to. It should be given focus and should be the main cause and reason of the company’s works. It is very important because the customers are the main reason for the life of their company. The retailing, marketing, and business is lifeless without customers and markets.

A lot of companies have disregarded their customers and focused mainly on their profits and income which resulted to the closing of their beloved company. They did not mind their customers and produced anything they think is important to the customers without even getting and using the ideas and the things which the customers really need which resulted to uselessness of the product and service. They are just an empty space on the marketplace because they do not communicate with the customers. They do not know what they truly wants and needs which give them not just a disadvantage but also the shortcomings of the company.

That is why companies should converse and communicate with their consumers and customers because without them they are nothing. Without people to buy and purchase the goods and services that they hade produced, it would just be a waste of resources and time.