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Slide 35

Page history last edited by Paul Ward 15 years, 5 months ago

35. But first, they must belong to a community.

If ever the company would like to change their corporate voice to a human voice, they must first blend with the community or with the people who they will converse and communicate with. They should be their own customers first to know what the things are that their customers truly feel and knows. They should understand the way their customers select and choose the products that they will exchange their money with. They should know that customers and clients wants to have their money’s worth from the things that they are exchanging it for. They should realize that what the customers want is great quality out of the products that they are purchasing. They do not want anything that will disappoint their expectations from the things that they are buying from other people who sells products and goods. This is the only way for the companies and retailers to know what it feels like to be their customers and consumers.

Companies should communicate with other people outside their fortress and great wall to be able to accomplish these things. They should not limit their space from the wall that they had built to keep people away. They should break this wall and let the consumers and customers flow in to give out their ideas and suggestions. Communication will follow if they break open this wall and let other people come in. They should be one with the ones who they will sell their products to. The companies and retailers should be the community and blend with it to have the trust that people wants to have.

 

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