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Slide 33

Page history last edited by Paul Ward 15 years, 6 months ago

33. Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference.

Whenever companies talk to their customers and clients, they are talking to them with a voice which is very difficult to decipher. This voice is also called as the corporate voice. This voice is something that corporations and companies use to talk to their customers and clients. They use this kind of voice to give the customers and clients a difficult time understanding what they are saying. They want them to have a complicated time understanding what they are saying for the customers to be bothered and ignore what they are saying and just buy their products.

Speaking in the human voice is something that the companies have a difficult time to do. Unfortunately, this is the kind of thing that they need to know and understand because it is the only way for them to communicate and converse with their consumers and customers. And as we all know, communication is very important between customer and companies for them to have a great relationship with each other. This relationship will be something that the companies will need to hold for them to go longer in the retailing world. The bond and connection between the customers or clients and companies or corporations is very important. Having a link with the people who purchases products from them is a great asset for a company or retailer to hold.

On the other side, companies should have someone who will lead them who have the human voice because it would not be possible for them to gain the human voice just by going to some conference or something. They should have someone to teach them and learn from it on how to talk to a human voice.

 

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