31. Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"

The information that consumers are gaining from the internet has made them a credible factor that they are now earning the courage to step up and tell what are the things they think about the companies or corporations. Whether it might be positive or negative, they are still letting the companies and corporations know what they think. The corporations and companies are turning out to be on the hot seat now as supposed to the consumers and customers. The internet has played a big role on this. The internet gave people the information and knowledge to be intelligent about the things happening all over them. These are things regarding the products’ advantages or disadvantages, goods or bads, and the like.

Loyalty has been regarded as important ever since. People use it to know whether they can trust the person or not. Customers and consumers use it as a gauge whether they will continue purchasing a specific product to that particular company or corporation. When the expectations of the customers and consumers are not being met, they lose their trust to that company making them not loyal to it. The companies and corporations on the other side, use it to gauge the popularity and success of their products. If there are a lot of people using their products and they are getting positive reactions and comments from it, that means that the product is successful and there are many people who are loyal to them. While if their products are having bad or negative reactions, this simply means that their products are no good and the expectations of their customers are not being met.