3. Conversations among human beings sound human. They are conducted in a human voice.

I think that that the quote would like marketers to know that having a one to one talk with their markets would be more effective rather than the traditional way. On the mind set of the markets or clients, it is much of a relief to talk to someone in front of them rather than in some other place when buying a particular product. The markets would trust the marketers much quickly because they have already conversed with the one who they will buy the products from.

Talking to someone personally creates a trust between the two persons in such a short period of time. The client could evaluate the marketer base on the marketer’s appearance, values, and ethics through conversation. If ever a market would quickly trust the marketer, it is a great advantage for the marketer because in just a short period of time, he/she already acquired someone who would buy products from him/her. The marketer’s reputation is gauged by the market based on how they had conversed with each other. It also depends on the marketer what would the market would think about him/her. Whether it would be positive or negative, it is the marketer’s strategy on how he/she will capture the market’s trust and belief.

The tone or pitch of the voice of the marketers can also determine how the markets would react to their conversation. Using a low soothing calm voice will most likely attract more markets rather than a loud irritating voice which will no doubt deter any possible markets. The relationship of the marketer and the market would also determine how successful the marketer will be and how the market would be satisfied with the products or services given by the marketer.