29. Elvis said it best: "We can't go on together with suspicious minds."

What Elvis Presley wanted to say in Lehman’s Term is that both persons cannot have a good relationship if they are having doubts and uncertainties to each other. They are not having trust and belief to the other person making them doubt the things that the other one is doing. This distrust does not only affect both persons but they might spread the information that the particular person is not worth trusting making a much greater problem. If ever the information that the particular person is uncertain in making decisions with, it with also affect all the people around that person.

This subject matter applies also both to the retailers and consumers. The trust between the two should be tight and strong for both of them to have a good relationship. Having a good relationship with the consumers is a great asset for the retailers. They will have the confidence to talk and converse with their consumers and would know what they essentially want and need out from the product that is being produced. This trust and expectations of the consumers should be used by the retailers greatly because not all retailers have great relationships with their consumers or clients. Having this relationship is a huge advantage resulting to a much greater income and having regular consumers purchasing the goods or products. Whenever the consumers are always purchasing from the same shop or the consumers are already regular customers to the shop or store means that trust and expectations are being met in that particular store or shop. This relationship is not that difficult to handle, just give what the consumers and customers truly want and need and that will keep them always coming back for more.