28. Most marketing programs are based on the fear that the market might see what's really going on inside the company.

Whenever companies produce programs about marketing they are using it to hide something that might be dangerous if known in the outside world. That is why companies are building walls and blockades to avoid their markets and clients from knowing what is really happening inside. They feel very secure within their walls which they secure and protect so much. They are denying any means of communication from the clients or markets to avoid such things from leaking out of their great wall. They do not want to talk and converse with their customers and markets because they are hiding something and do not want anybody else to know about it because the truth might be something very difficult to accept.

These kinds of things are the reasons why companies do not communicate. They are lying and pretending to their markets. These false pretentions will only make them dig their own grave much deeper than ever before. An inch deep hole may grow to a one feet deep hole just by saying false information to their clients or customers.

What they do not know is that they should be true to their clients and tell them everything that they need to know relevant about the product that is being produced. Every bit of information is vital for a client or customer to know because it is they who are going to be using the product. They are the ones who will receive whatever might come with the product that has been made. That is why it is very important for companies to tell the truth and communicate with their clients and customers because the companies themselves would also be the ones who will receive the reward at the end.