26. Public Relations does not relate to the public. Companies are deeply afraid of their markets.

People from companies have created a position where the person assigned to this task would be the one to talk and communicate with the markets and clients. Unfortunately, these people have not been productive and effective about their jobs. Companies are still having a difficult time conversing with their clients. They are having a difficult time having the guts to ask their customers and clients what the problem is from their products. Somehow they are being afraid to ask their markets and customers.

They are afraid to ask such questions because they might not produce the things that the markets or customers are demanding from the product. They do not like the changes that might occur if ever they would follow what the customers or clients suggests or proposes. They should agree and change whenever the clients would like to see some change because the products that will be produce will be for the customers. The customers and markets know best because they are the ones who are using the product. They are the people who end up with the happy face for a great product and an angry face for a bad product. They are the ones who spend hard earned cash or money for the product that they think will make them happy.

That is why companies should start communicating with their clients because each time the expectations and hopes of the clients or customers gets broken, bad things would come up for the producer of the product. They should converse and talk to their customers to know what they truly need and wants.