25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.

A lot of companies have too much pride that they are not considering talking or having a conversation with their clients anymore. They think that they handle what products the markets or clients would receive from them. They make their products out of their own ideas and do not take what the customers really want and need. They are disregarding the market or client’s perspective about the product making it somehow useless because first of all, the products that they are making and creating are for the customers themselves. The companies would not use the products at all because they made it for the customers. They are just happy to produce stuff not knowing its uselessness to the eyes of the markets or clients.

That is why they should start to communicate with their markets, clients, and customers. Talking to their patrons would just take off some time from their busy life. But this time spent is worth it because they are receiving information from those who will use the product. The ideas and suggestions of the patrons would also improve or develop their products to be more effective and efficient. With this effectiveness and efficiency, they can produce a lot of profits and income not just for a short period of time but will last a long period if they continue to communicate and converse with their markets and clients. They should not worry about customers having no more ideas or perspectives about a product because as the time goes by people always change their minds and with these changes products should also cope up with the change.