23.  Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about.

Companies should make a point about themselves that is truthful to their customers or clients. Their clients should not feel that they are being fooled on by the companies that they are trusting because the client’s loyalty and attachment to the company is very important. It is very important because through trust and loyalty, companies will gain more clients or customers compared to having clients which do not trust and is not loyal to the company. As we all know, having a lot of customers would also bring in a lot of income or profits. The company will certainly earn more if their clients and customers would be loyal to them and trust them.

            The markets and clients should care about what the company says especially the things that the company is promising to the markets and clients. If the markets or customers care about what the company says, their trust to that company would be firm and difficult to break.

That is why the companies should communicate and converse with their markets or clients to be much more effective and reliable. They can communicate with them with the use of a lot of different kinds of communication channels. One effective way is through the internet or the web. They can post a blog site or something else to let the markets and customers send insights, comments, suggestions, and the like to make their company much better. The improvement and development of the company is important too. But they also should not forget that they should first build a firm foundation or base from the markets and customers to be effective and efficient as the time goes by.