2. Markets consist of human beings, not demographic sectors.

As I read the quote again and again, and read some definitions about demographic, soon enough a picture starts to come up in my brain. I had generated an idea that markets consists of human beings, simply enough, and that they are not supposed to be realized as statistics or categorized in an orderly fashion. Marketers should recognize this as soon as possible to avoid future difficulties. Markets or clients are being sorted out according to their race, age, gender, and the like. This is somehow wrong because all of the markets are human beings. They all breathe the same air and eat the same kinds of foods. They shouldn’t be categorized because, not just because their race, age, gender, and some other stuff are different, it doesn’t mean that they have different likes or specifications about a product. It is possible that a man from a different country has the same product specifications as an old woman from a far away country. People are different from each other and at the same time some are same with each other. So in general, marketers shouldn’t categorize people based on race, age, gender, and the like because everyone is unique and has his/her own product specifications.

Marketers shouldn’t categorize people based on demographic sectors because they are not certain whether or not a specific market would only purchase a specific product. It is possible that a market would like to acquire a variety of products just for himself or for his/her friends and loved ones. Marketers should think of their markets as human beings as a whole.