18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.

The way markets purchase and trade nowadays has changed a lot ever since. They are now getting much intelligent and knowledgeable about the things happening around them. Getting intellectual about the things regarding marketing is changing the markets as the time goes by. They are now being much specific about the things that they want from a product to the design that they prefer compared to others. The variance of selection that markets wants is getting much broader and extensive due to the information that they obtain from others through communication.

People exchange ideas and suggestions about a certain product nowadays through conversing with each other. The own preferences of a particular person can influence someone to like the same preferences also. People are now being much broader because of the information and intelligence that they acquire from conversing with other people all over the world. Ideas and thoughts of people can change in years or even in just mere seconds. It just shows that the mind of a human being is always in the verge of changing and evolving. An example for this is if ever a certain person likes red so much and then in just a couple of days that particular person changes it and likes blue now. The person’s brain is unpredictable and always in random making it very difficult to cope up with. That is why people who engage in marketing should always be prepared to change and go with the flow because anytime from now, a new trend will arise and change the world even more.