17.  Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.

The markets on the past are far more different to those who are in the present. The markets on the past placed their trust and belief on the ads that they are seeing all over the place. These ads are found all over the place like the television, radio, brochures, newspapers, magazines, billboards, and even on top of vehicles. Whenever people or markets on the past see an advertisement they no longer care if it would be of benefit for them. Some markets go for the product due to its flashy design and some because it’s the latest fad. Companies focused on the User Interface rather than the functionality of the product which the markets absorbed in the past.

The markets nowadays are different in the way of choosing product specifications. The markets nowadays are targeting products which has great design and which has a great functionality too. People who buy today aim for these because they want their moneys to be worth the product that they purchase. Money nowadays is difficult to obtain, that is why people wants to get their money’s worth. These markets had evolved to those who are much specific to the products or items that they buy or purchase compared to those in the past. People somehow are no longer hypnotized and mesmerized by the flashy advertisements that they read, see and hear on televisions, radios, papers, and billboards. The functionality that people wants to obtain is difficult for the marketers to cope up because of the never ending change of preferences of the markets. As the time goes by, things change, and so is the specifications that people want from the things or products that they buy or purchase from other people.