14. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.

The communication between the markets or customers and the marketers or vendors had changed ever since. In the past, when people are trading their goods they are conversing personally and talking in front of each other eye to eye. They finalize their purchases with a firm handshake and a gentle nod. These people on the past communicated and connected with each other.

Unfortunately, people nowadays are becoming hooked on the industrial type of marketing the kind of marketing where customer or market interaction is limited or for some not present at all. This kind of marketing is placing a barrier between the marketers and the markets which blocks their communication and connection. Without this communication and connection with each other, both of them are having a difficult time coping up with the different kinds of changes that is happening today.

Markets or customers like it when they understand something specially when trading something for their money. They want their money to be worth the risk when purchasing a product. That is why they trust those people who communicate with them personally. That marketer which communicates with them gains the advantage because they acquire the trust and respect of the markets or customers when selling items or products. On the other hand, some corporations are trying to communicate with their markets or customers. But due to some corporation rules and regulations, the markets don’t feel any connection to the corporation making it somehow useless because even though they are trying to communicate, the markets or customers still doesn’t trust them or respect them.