13. What’s happening to markets is also happening to employees. A metaphysical construct called “the company” is the only thing standing between the two.

The quote basically says that both the markets and employees are having a hindrance that keeps them from gaining information and knowledge. Both of them are blocked by a company from having the information they need to be knowledgeable and informed about the things happening in their lives. The internet that provides these knowledge and information are held back by some of the companies that doesn’t want the markets and employees from gaining vital information and being informed about the current situation of the company.

In the market’s side of view, they need the internet to be informed and knowledgeable about things that is happening around the marketing world. They need this information to avoid any marketers or vendors from taking advantage of some markets who is easy to take advantage of. Those markets that don’t use the internet wouldn’t have the chance to fend for themselves when some marketers or vendors will take advantage of them due to lack of knowledge. That is why these markets that don’t use the internet should use it as soon as possible to avoid any problems in the future. They can find and acquire not just information from the internet but also some friends who will give them help and support in times of need. The comments and suggestions of these people comes from their own experiences that they gain from personal incidents to the jobs that they had from the company.

While in the employee’s point of view, they are being held back from accessing the internet when inside the company to avoid any problems that might come up from employees who have bad experiences inside the company. They can post something in the internet that might affect the situation and reputation of the company in a bad way.