11. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.

People who buy products from marketers always want to get their money’s worth. They want something that they feel is worthy enough to be replaced by their hard earned cash. The products that they want are something that is of good quality and at the same time something that has a reasonable price.

That is why markets or customers are finding a way on how they can get the advantage that they want to have. The information about the product that they would like to have is something they want to know for them to assess whether to stick to it or find other options or replacement for the particular product. Fortunately, the markets or customers have found a way on how to get the information that they need about the product. They found it through the use of internet. People are surfing the web and communicating with other people to get the information and knowledge that they need about the product. The comments and suggestions of other people give them the chance to think for a while and assess the situation before they purchase the particular product. The support that other people give to the markets is much reliable compared to the ones given by the marketers or vendors. Communication with each other is so vital for the markets and marketers because it gives them the advantage they need. The advantage that they acquire from the support, suggestions, and comments of other people is free of charge.

That is why every person should acquire information and knowledge first before purchasing something from a marketer or vendor. It is much better to be knowledgeable and purchase a product rather than unknowledgeable because others can take advantage.