10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.

With the arrival of the internet, it has changed how people communicate all over the world. People from one place on the earth can converse and communicate with someone who is in the other side. This has revolutionized how people see and interact across the planet.

On the view point of markets, the internet can give knowledge and information to them whenever they will buy something. They can ask for some information about the product that they will purchase. Asking for some information lets them become smarter, much informed, and much organized than others who don’t use the internet. The markets would know the knick knacks of the products before he or she buys it. This poses as an advantage to the market because the market already knows what to expect to the product that he or she would be purchasing soon enough. This advantage can also let the buyer know what other options he or she could have before focusing on the certain product or buying it. Making the markets much smarter and informed about things makes them a threat to some marketers or sellers because the markets would have the ability to decline or reject any products that they think is not necessary or outdated compared to other products on the market.

That is why marketers and sellers should also use the internet to communicate to cope up with the customer’s demands, wants, and needs. When marketers and sellers communicate with each other, the marketers or sellers would gain information and knowledge on what the markets or customers specifications are. With this information and knowledge, marketers and sellers can now improve their products coping up with the customer or market’s wants and needs.