1.     Markets are conversation.

The way I understand this quote is that people who sells things should talk to their clients or customers. Talking or conversing with the clients gives the sellers a great advantage. It gives them the advantage to know what the clients really want whether they like quality over price or price over quality and those kinds of stuffs. These are the information that the sellers needs to know for them to have an idea on what to do with their products. The knowledge to have regarding the needs of the clients boosts the sellers in an advantage, increasing their sales and somehow popularity and reputation.

            One great way for products to gain recognition is through the power of word of mouth. When people talk about products, they share their insights and comments regarding the products which may be positive or negative. Their insights and comments will be based on their experiences as regards the product. They might share to their friends that a particular product was great that they might buy the product as long as they live. A comment like this would have a huge impact for a specific product of a company. On the other hand, if a client would have a negative experience with a product, it will also have a great impact to the product in a bad way. That is why; it is much of an advantage to converse with the markets or clients. Conversing with them will give knowledge to the sellers to know what to do on the product based on market specifications. The information about client needs is the balance between life and death of a product or service.